Aatmanirbhar Innovation challenge, an initiative taken by Government of India under the surveillance of PM Narendra Modi, to promote the growth of homegrown apps. This launch under Atal Innovation Mission will serve as boon to the budding techies and various start up communities all around the nation. Which will eventually help in escalating the technological standards of India. And will be a star adder to brand, “Make in India”.
Post ban imposition, on 59 Chinese app that included most popular TikTok and Shareit, a steep growth in usage of Indian based apps similar to these have been observed. To represent it statistically, apps that had a count of less than 1 million downloads, have crossed the mark of 10 million, post ban.
Indian apps such as Chingari, Mitron have crossed the mark of 10 million+ downloads on Google Play Store which was just 1 million+ , the day ban was imposed. Data in itself is a reflection of people’s inclination towards homegrown apps.
In order to turn this situation based inclination towards homegrown apps into a choice with no barriers. Ministry of Electronics and Information Technology and Atal Innovation Mission endeavours to make this challenge a successful one.
“Today there is immense enthusiasm among tech and start-up community to create world class Made in India apps. To facilitate their ideas and products @GoI_MeitY and @AIMtoInnovate are launching Aatmanirbhar Bharat App Innovation Challenge,” tweets PM Narendra Modi.
Along with reflecting his residing enthusiasm he urges the young talents and aspirational group of society to be an active participant.
He says “This challenge is for you if you have such a working product or if you feel you have the vision and expertise to create such products. I urge all my friends in the tech community to participate. Sharing your thoughts in my @LinkedIn post.”
Atal Innovation Mission: Details of this Challenge
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Describing about the challenge under Atal Innovation Mission, PM Modi shares the crude details of it. He says that challenge will involve two sections which will include promotion of existing app and development of new apps.
He writes “Track-01 will work in mission mode for identifying good quality Apps for the leader board and shall be completed in around a month. Track-02 initiative will work to help create new champions in India by providing support in ideation, incubation, prototyping and roll out along with market access.”
Effect of this launch
Indian developments and launches have always been considered underrated by the citizens of India. And this is an unequivocal truth. But this launch and urgency to use Indian produce will help citizens to aquaint themselves with the advanaced Indian produce. And that will eventually incline a great section of society towards homegrown apps and technologies.
Simultaneously launch like this will provide a platform, where talent will be given priority keeping everything after it. And budding talents and small start up companies will benefit themselves and nation, with their talents.
So this was all about Aatmanirbhar Bharat App Innovation Challenge under Atal Innovation Mission. This will surely change the look of Indian technological market and will be a great employment generating sector within few months.
