Snapchat: TikTok ban in India has hit a powerful competitive wave both at national and international levels. From business giants to small entrepreneurs, everyone is continuously coming up with ample of innovative ideas to give us a fresh substitute for this app.
A few replacements that have been made available, amongst those Instagram reels is the most preferred alternative to date. Since the competition is still on, now news reflects of Snapchat entering into the race by introducing TikTok like features to its app.
Why Are Tech Companies Focusing On Creating TikTok Replicas?
- India had a count of 600 million TikTok users, giant traffic like this attracts investors
- If companies invest in creating something similar or better than the former app, then that would turn to be a source of massive revenue generation solely from India
- Along with being a potential revenue generator, the brand would gain enormous fame, that would enhance the credibility of launches further
Features That Snapchat Is Likely To Introduce To Its App
Features similar to TikTok
- You can create short videos with the background song of your choice, you can add music to your videos pre, post or while creating your content
- Album Art, Song’s title, Artist’s name will be visible to any viewer if he/she scrolls down the video snap
- You get an option to share your content on various social media platforms directly through the app
Features differing from TikTok
- Snapchat will not provide users with the complete list of content created by different creators on the same music
- “Play this song” it is an additional feature that will help users to enjoy track of their choice on various music streaming apps
Snapchat has partnered with music industry giants like Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin, and others, to provide a surplus collection of powerful songs.
As of now, Snapchat has centered to cover 90% of the U.S. population age ranging from 13- 24 years. Thereby it is providing only with ‘robust’ English songs collection. Launch of TikTok like features in Snapchat is still awaited in India.
Also Read: 7 Best Music Streaming Apps For Android, iOS in 2020
Will this Snapchat features beat others?
As per the announcements and revealed information, it is expected that Snapchat will take a leap over other apps. Time length, video capturing mode, transitions, and video editing features will be points of comparison.
As of now, TikTok has given its creators to record a maximum of 60 seconds videos and Instagram reels has shortened it to 15 seconds. Take of Snapchat over TikTok is much awaited by creators all over the globe.
To summarise, I would say the introduction of TikTok like features to Snapchat app will serve creators well. Artists will get a more versatile platform to showcase their talent. More platforms with versatile population coverage will help creators to gain quick recognition because we have talents still undiscovered. A wider coverage will surely help overcome this.
