VODAFONE IDEA COMMITS SUPPORT TO ‘VILLAGE ROCK-STARS

Will help promote the film in Assam

Vodafone Idea Ltd has announced commitment to help promote national award winning Assamese feature film and India’s official entry for the Oscars 2019- Village Rock-stars. Vodafone Idea will help promote the film through its omni channel marketing platform and communication initiatives across Assam.

VILLAGE ROCK-STARS

Vodafone Idea is promoting Village Rock-stars

Vodafone Idea is promoting Village Rock-stars across 65 single screen movie theaters and Multiplexes, Malls in Assam, across cities like Guwahati, Jorhat, Dibrugarh. Vodafone Idea will also communicate the message on a one-on-one basis with all of its customers in the state. Additionally, 15000+ posters of
‘Village Rock-stars’ have been created for creating visibility in rural areas of Assam through Vodafone Idea retail touch points.

Mohit Narru, Business Head – Assam & North East, Vodafone Idea

Mohit Narru, Business Head – Assam & North East, Vodafone Idea, said ‘Vodafone Idea is proud to be associated with Assam’s national award winning feature film that has already bagged several awards in India and overseas film festivals, and has now been nominated as India’s official entry to the Oscars 2019. As part of the commitment to encourage and promote local talent,  doing best to support Ms. Rima Das’, a self-taught film maker who has written, cinematographer, edited, directed and produced ‘Village Rock-stars’. We extend best wishes to Ms. Das and the entire star cast and crew of the film’.

Set in Rima Das’ native village of Chhaygaon in Assam, ‘Village Rock-stars’ is the story of a village girl Dhunu, played by child actor Bhanita Das, who lives a fun-filled life and aspires to become a Rock-star one day. The movie has been chosen to represent India in the Oscars’ Best Foreign Language category. The film has already bagged the Best Feature film trophy at the 65th National Film Awards held earlier this year.