HUAWEI kicks off its offline strategy; announces ‘Experience focused’ Popups for the New Huawei Mate20 Pro

HUAWEI kicks off its offline strategy; announces ‘Experience focused’ Popups for the New Huawei Mate20 Pro

Plans to open 100 exclusive stores and 1000 experience stores by 2020

HUAWEI

Huawei Consumer Business Group India today announced that the company is foraying into offline retail with its flagship device, Huawei Mate 20 Pro. The company will flag-off its offline presence with popups in Delhi, Mumbai and Bengaluru across malls and corporate offices from December 4th to December 16^th 2018.

POPUPS SCHEDULE

Delhi:

· 4th-6th December – Cyber Hub

· 8^th-9^th December – Select City Walk

· 11^th – 13^th Cyber Hub

· 15^th-16^th – Ambience Mall/Vasant Kunj

Mumbai:

· 4th-6th December – BKC One

· 8^th-9^th December – Phoenix Highstreet, Kurla West

· 11^th – 13^th – Kamala Mills, Kurla West

· 15^th-16^th – Infinity 2 Malad

Bengaluru:

· 4th-6th December – Ecospace

· 8^th-9^th December – Forum Mall

· 11^th – 13^th – ITPL Cafeteria area

· 15^th-16^th – Forum Mall

As part of the retail expansion strategy, Huawei has partnered with Croma across key metro cities such as Delhi, Mumbai, Bengaluru and Hyderabad starting December 10, 2018 for sale of the newly.

Huawei Mate 20 pro

launched King of Smartphones, Huawei Mate 20 pro. The popup will give consumers an opportunity to experience the phone and also pre-book the device with access to many exciting offers, including a bundled offer wherein customers can pay INR 2000 on the day of pre-booking to get the latest Sennheiser PXC 550 along with the Mate 20 Pro for a total of INR 71,990 (INR 2000 above the MRP of the Mate 20 Pro)

Huawei’s Commitment

Reinforcing Huawei’s commitment to the India market, the company is looking at expanding its product portfolio and bring its entire consumer product ecosystem to the market. The company will be setting-up 100 exclusive experience zones through its retail partners for its flagship devices and plans to open 1000 stores by 2020.

HUAWEI Mate 20 pro

Mr Wally Yang, Senior Product Marketing Director, Huawei Consumer Business group

Commenting on the expansion plan, Mr Wally Yang, Senior Product Marketing Director, Huawei Consumer Business group said, Technology and innovation are at the heart of everything at Huawei. Having laid a strong emphasis on design, innovation, and superior experience, devices have resonated with customers. At the forefront of technological innovation and are consistently investing and strengthening our footprint in the market. Post a successful online presence, Now foraying into the offline segment by collaborating with some of the best distribution partners. As part of this strategy, we are confident that we would be able to provide firsthand experience of our premium range of products that our consumers have never seen before.

Huawei’s innovation story

India plays a significant role in Huawei’s innovation story. The India R&D centre is the second largest facility for Huawei in the world and is a key platform, component and solutions development and delivery centre for global markets. The team has worked on customizing the product offering that is suitable for the India market and has worked with the global teams for global products such as Kirin 980 chipset and EMUI 9.0 OS.

Gargi Rohatgi