Twitter is building a subscription-based platform: Project Gryphon

In the vague of prevailing competition in the social media world, Twitter, one of the most popular social media platforms is speculated to take a leap. Uplifting the present working scenario, a step ahead under the Project Gryphon.

As such, no formal disclosure has been made by the company, but the conjectured stories came up after the company updated its job listing. That list showed up the name of a team known as “Gryphon”. The short description given by team Gryphon revealed that it is going to be a group of web engineers who are collaborating with the Payments team and team of Twitter.com to create a subscription platform.

The effect of this news completely reflected in the share percentage of Twitter, it suddenly witnessed a sharp rise of 12%. Because this subscription plan rollout appears to be a potential revenue generator, to the investors.

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Is history being repeated?

Unless the company comes up with the clear description of the Project Gryphon, to compare it with past or declaring it to be a copy of past efforts will be an unfare move.

But no doubt this is an imitative initiation from the past. An idea of Twitter being a subscription-based platform flew for the first time back in the year 2017. But did not scoop out with successful results. Things have not remained the same, improvisations and rectification has been into a gradual process since then. And that modification might turn this attempt to be a successful one.

How will this grow and be a revenue generator?

The idea appears rough, when motive is not clear in head. After the news of Twitter upgrading itself to become a subscription based platform hit the internet. The story was deciphered in ample of ways. One of which says “why will we pay to read somebody elses tweet?”

This is the foremost thought that hits many. But the idea is different. Analysts believe that this decision has got a wider parameter of working, rather restricting to reading or posting tweets. It is expected that this idea will promote controlled tweets to a specific section, promote one-on-one interaction, that will further help to communicate and interview in a more profound environment.

That will further prompt people or organizations to come up with using the subscription option for themselves which will surely earn them perks of being a member. Providing them with all the necessary freedom and approach. And that will surely be a potential revenue generator.

On subscribing, the freedom to access advanced options and get in touch to a specific and inclined section of society. It will boost prominent creators to come up with their content and specific users to sync. Creating a balanced environment for content creation and its considerer.

So this was all about the Project Gryphon. And we soon expect an official announcement of it, by the company itself. Clearing up the moves of investors, users and creators.