Extended Reality, a very new space of entertainment is a mixed surprise of all the virtual and real environment brought together through computer technology. The basic catalyst in the segment include the factors such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). It is optimistically poised in order to moderate the profile businesses interact with the media thereby making the users indulge themselves in the reliable experience. All we need is just a smartphone or a potential PC for the best level of immersive experience.
The very new concept of standalone Mobile XR is efficiently significant in providing the best user experience. These emerging innovations not only enhance the way of work, rather provides new players to enter a very new ecosystem of business and entertainment. Business focus is very crucial as network providers can very much take advantage by monetizing their investments by providing the 5G cloud infrastructure. Efficiency factors like rendering and computation process will become very much operational and easier to operate and will contribute in delivering the best entertainment and online gaming platforms persistent in the ecosystem. Active participation in extended reality encompasses technologies that will definitely reduce the distance between real and the simulated world. XR Technology always aims to create the best in class human and machine interaction.
XR has now evolved to an augmented factor for rejuvenating human interactions
This technology enables the user to interact radially with different dimensions of the world while sitting at the same place. Factors like timesaving, money consumption are all its prime advantages. XR helps to have real-time information and a realistic view of the situation. Visualization improves the learning experience, which will help in generation skilled human capital. Let us have a look at some of the human interface applications perceived in day to day life:
Entertainment
Video games, the biggest dependent on extended reality technology accounts for the 34% of XR consumption. Companies are trying their best to provide the best in class immersive experience and are very much growing on the positive side of revenue generation. Apart from Video Games, events like concerts, entertainment events, exhibition and sports event are also using AR, VR and MR. Schools and Colleges could be a major market and could enhance the way and style of effective teaching and learning process throughout.
Real Estate
Potential Property Business and real estate agencies have shifted toward this new method of business, which not only provides the best in class options, but also is successful in attracting the consumers throughout the globe with its eye catchy demonstration and 3D projections thereby saving a lot of time. Another example of XR in real estate is design and architecture modelling, which provides specialists and their customers a comprehensive view of the project without mistakes and unexpected surprises. Houzz, a design company, relies on augmented reality to help their customers imagine their future furnishings by developing an online app that allows users to get ideas for home improvement.
Healthcare
Health is considered to be the biggest wealth. Diagnosing and Medical imaging is one area of process which has gained very well from extended reality application. Today’s treatment and diagnosis with these technology aims at cost cut methods and fastest recovery. Magnetic Resonance Imaging and Computerized tomography methodologies are extensively using XR technology. 3D representation of human bodies are all the new techniques proven to be very impressive and innovative. Extensive use of XR in future may also lead to distance surgical operations and practices on virtual patients and enhances the chances of good productivity in practitioners
Marketing
Gone are the days of window shopping, XR offers consumers a ‘try before you buy’ experience. It allows consumers to be transported to a place, immerses them in that world and motivates them to explore it. As an example, Cathay Pacific used a 360◦ video with hotspots to help potential customers experience the brand firsthand. That increased customer awareness by 29% and brand favorability by 25%.
Employees and Consumers
The relationship between employees and consumers best define the growth of a consistent organization. These are governed by factors such as skillful training, Information processing and Customer Perspective. XR allows employee to be self-sufficient and educating fellow consumers with the latest virtual experience. Professionals can closely and proximately simulate with minimal risk and less expenses. The next factor which comes to play is information processing. Extended Reality promotes technicians to focus remotely to the real-time issue for his expert advice, thereby succeeding in providing good solutions.
Manufacturing
Construction facilities like mining, utility equipment are now on the process of developing work by implementing and embedding XR. Accidents and foreseen danger can be prevented by training workers in the real time virtual environment thereby reducing the cases of danger and facilitating efficient labor force. This also helps in protecting and safeguarding costly equipment. Companies such as General Electric has improved the efficiency of their workers by 34%, as the company provides AR-based assembly information.
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Foreseen advancements are not limited rather vivid
Sophisticated Technology, Quality imaging and Spatial Surrounding are developing day by day in XR dimension. The software operated within helps in tracking and improving program performance and make it feel similar to the real life environment. While dividing the usage of segments in various industries, Education sector accounted for more than 50% of the XR consumption. Examples like Google Expeditions are very interesting as it provides a very realistic virtual world while sitting at their classroom. These advancements enhance the student with foreign sights and sounds, increasing their exposure to study and the world around.
The second active industry in XR usage is the healthcare, Doctors and Surgeons are trained with help of these latest methodologies. There are many application areas of virtual reality being used to train surgeons and doctors. Medical professors at Stanford University have stated their intention to educate their students on anatomy using VR technology, and a research team at Cambridge University is seeking to construct 3D models of tumors that can be explored in incredible detail.
Apart from the above mentioned industries, XR is used in the areas of architecture, design and engineering. 3D modelling and designing are the best in class solution nowadays, by virtue of which, the architects can create 1:1 scale models of their projects and can explore, manipulate and test before commencing the build. A Similar approach is also seen in the case of automobile engineers in sculpting new models and engines in virtual reality suites.
This is not the end, the basket is full and many more industries are on the way of transformation. Fashion retailers today are customizing the best in class by designing through virtual platforms. Global furniture makers are using AR technology to try out new furniture before completing their purchase.
Collectively, it is clear that XR provides users with the best and innovative way to engage in a variety of environment through advanced simulation technology providing logical and ethical solutions to modern challenges. With this rate of appreciation, Extended Reality will become the new normal in just the next five years. These suddenness clearly depicts how rapidly is this new technology being developed, and how willingly the public is ready to adopt it once it is fully operational in the market. The technology has the potential to completely change the way we live our everyday lives, as it will alter our very perception of reality.
