Why Xiaomi focusing more on Midrange Smartphones Market in India


Xiaomi is doing a great job at selling their smartphones and other accessories. In terms of sales, they are improving exponentially day by day. The company has sold around 24 million smartphones of different models in 2017. Xiaomi is trying to be the king of midrange smartphones market. They have successfully covered their milestone of selling over 24 million sales in just three years in the Indian subcontinent.

According to us, this rapid growth of Xiaomi is powering the company to compete with international brands such as Samsung and Apple. With huge fanbase and on the point advertising is what makes them successful in the modern era of smartphones. Due to these success strategies, they quickly got the position of second largest smartphone brand in India.

midrange smartphones market

However, on the contrary, Samsung is still ruling the Indian markets with their flagship devices. Moreover, Xiaomi is only a few steps behind Samsung. Last year, Samsung’s share was 23% and 22% for Xiaomi. Xiaomi is quickly catching up with their fast success rate and market shares.

Midrange Smartphones Market Share

India Smartphone Shipments Market Share (%) 2017Q1 2017Q2 2017Q3 2017Q4
Xiaomi 13% 16% 22% 25%
Samsung 26% 24% 23% 23%
Lenovo* 9% 7% 7% 6%
Vivo 12% 13% 8% 6%
Oppo 10% 10% 8% 6%
Micromax 5% 5% 6% 5%
Others 25% 26% 26% 29%

Meanwhile, a recent case study shows that in 2017 Q3, Samsung shipped around 9.4 million units. On the contrary, Xiaomi shipped 9.2 million units. Can you see how quickly Xiaomi is trying to rule the market? In the present scenario, Xiaomi is one of the largest brands in Indian midrange smartphones market. You will be shocked to know that Xiaomi increased its market share 290% from 2016 Q3.

Xiaomi is currently focusing on budget segment devices. This means that it is working on thin margins and limiting their revenue. With the launch of Mi Mix 2, they are making plans to focus on midrange smartphones market. They will also be launching new models in their Redmi series and Note series as well. With the success rate of Redmi note 5 series. It is expected that the new model will be an upgraded version of Note 5 as well.