PhonePe is becoming India’s leading digital payments company. The company has announced the launch of ‘PhonePe Switch’ (earlier called as ‘Apps’), a one-click entry point to a world of apps on its platform. ‘PhonePe Switch’ allows customers to seamlessly switch between the company and their favorite food, grocery, shopping and travel apps from within the company app itself. Users can log in to these apps without downloading them, with just a single tap. PhonePe Switch also helps partners showcase exclusive offers and discounts to our users seamlessly. A user just needs to click on any partner logo to see the best offers running at the time.
Every year, companies spend millions of dollars on app development, customer acquisition and battling high uninstall rates. The app enables merchant partners to integrate their existing PWAs (progressive web apps) or mobile-sites to the platform, and instantly reach out to over 60 million monthly active app users.
The CEO of the branding company Sameer Nigam said, “PhonePe Switch emphasizes our efforts to build a partner app ecosystem that offers our users a very convenient way to access and engage with multiple apps. The Switch distribution platform has grown 400% in the last 6 months, enabling faster customer acquisition for our partners. While start-ups are able to acquire high-quality users at low costs, larger partners get help in specific areas like driving non-cash payments, growing their business in select geographies, etc.”
PhonePe is focused on bringing more partners across categories, including travel, mobility, food, hyper-local, shopping and entertainment on the platform. Partners like Ola, redBus, Goibibo, Myntra, Delhi Metro, Grofers are already a part of ‘PhonePe Switch’ and this is seeing excellent user traction as a result of such partnerships.
PhonePe is the fastest growing digital payments platform in India headquarters in Bangalore. With over 150 million users, the company app drives the highest number of merchant UPI transactions in India. Using this, users can send and receive money, recharge mobile, DTH, data cards, make utility payments and buy gold. PhonePe is accepted across 60 lakh merchant outlets nationally.
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