Summary: Flipkart is all set to launch Flipkart Plus. It is a loyalty based programme for regular customers of Flipkart. Flipkart Plus has a no-subscription fee. Every time a customer completes a purchase, they will earn points. The points can be used for free delivery, early shipping, and early access to major sale events like big festive season sales and big billion days.
To know more about this have a look at the main article below.
Main Article: India’s largest E-commerce portal Flipkart is all set to take on the US-based e-commerce portal Amazon. Flipkart is ready to introduce a programme named as Flipkart Plus to compete against Amazon Prime. After the Flipkart-Walmart merger, it is the first big announcement from Flipkart. The company will unveil Flipkart Plus on August 15 and there will be no membership fee.
Kalyan Krishnamurthy, CEO, Flipkart said,”At Flipkart, we deeply understand the Indian customer and solve for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience. With that in mind, we have crafted Flipkart Plus as India’s most inclusive customer benefits program and we’re extremely thrilled to launch it this Independence Day.”
Flipkart Plus is an India-first program that is the result of years of rigorous data analysis, and Flipkart’s deep understanding of customer preferences. It is basically a loyalty-based customer programme for regular customers of Flipkart. In contrast, this is Flipkart’s second attempt at a loyalty programme as earlier it was experimented with ‘Flipkart First’ in 2014. Flipkart First didn’t get much attention and exposure so eventually, the company ended the programme.
The main idea behind Flipkart Plus is that customers will earn points or coins with every purchase. Therefore, Flipkart will offer customers a digital currency called ‘Plus Coins’ with each order.
Shoumyan Biswas, head of advertising, marketing and Plus at Flipkart said, “Every time a customer completes a purchase on our platform, the customer earns a certain amount of Plus points. As you shop more, you earn more Plus points. And with more Plus points, you unlock key rewards and benefits.”
It will benefit customers across shopping, travel, and content. The points can be used for free delivery, early shipping, and early access to major sale events. In addition, Flipkart has also partnered with Hotstar, Zomato, MakeMyTrip and Café Coffee Day. The coins can be also used in this platforms. For instance, if you got enough points you can unlock a yearly subscription to Hotstar.
In contrast, Amazon Prime is the biggest competition of Flipkart Plus. Amazon Prime membership costs Rs.999 yearly. It gives consumers access to free and fast product deliveries, bigger discounts, video content, and music.
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